Digital Tradeshow for Arising, African Style Brands Throughout NYFW – WWD

Digital Tradeshow for Emerging, African Fashion Brands During NYFW – WWD

The Mythology Link, the very first business-to-business wholesale shopping system for high-end as well as arising developers from Africa as well as the diaspora, will certainly release an autumn 2023 electronic market week exhibition Feb. 1 to 3. Additionally, The Mythology Link will certainly companion with RAISEfashion, the not-for-profit consultatory network which advancements equity of brand names had by individuals of shade, for an in-person display Feb. 9 to 12, throughout New York City Style Week.

Greater than 20 brand names on Mythology Link will certainly be taking part in the loss market week. The emphasis is mainly clothing as well as devices, as well as a lot of the brand names are lasting. Some 70 percent are females’s brand names, as well as 30 percent are males’s brand names.

The Mythology, led by Amira Rasool, creator as well as ceo, introduced in 2018 as an ecommerce website including high-end as well as arising developers from Africa as well as the diaspora as well as has actually given that broadened right into an empire called The Mythology Team. To day, the business has actually elevated near $3 million in financing. The Mythology Link, an on the internet wholesale system that introduced last September, includes 82 brand names, as well as has 50 brand names in the pipe for onboarding. The website includes 10 to 20 brand-new brand names every week. The Mythology Link is membership-based, so sellers put on take part. As soon as approved, there’s no charge to make use of the system.

This is the 2nd electronic exhibition that The Mythology Link has actually done. Its very first remained in partnership with Lagos Style Week, however this is the very first time they’re doing it by themselves.

“It was all brand names that were revealing at Lagos Style Week. It was a wonderful method for us to drive interaction in between brand names as well as sellers as well as obtain some orders for several of our brand names. We believed it would certainly be terrific to open it up past Lagos Style Week as well as do it once more with a bigger collection of brand names,” stated Rasool.

Amira Rasool

Andrew Liontonia

At the electronic exhibition, sellers can involve straight with developers, that speak about their collections. Some brand names also work with designs so sellers might see the item on.

“It’s even more interactive, we’re searching for a means to make the electronic wholesale acquiring experience as near the the real world, in-person experience as feasible,” Rasool stated.

Amongst the 20 brand names getting involved are Kente Gentlemen, Onalaja, Kìléntár, April & Alex, Kadiju, Orire, as well as Tejahn Burnett.

The getting involved brand names come from such areas as Nigeria, Lagos as well as Ghana. Designs include strong declaration items, large ruffles as well as decorations, as well as hand-beaded bangles. “We do have a wonderful quantity of celebration wear that we see at alcoholic drink occasions,” Rasool stated.

Sellers can reserve consultations via The Mythology Link system, where conferences are held.

“We’re wanting to obtain individuals for more information regarding individuals behind the brand names, that makes our system really unique as well as exactly how they’re creating the items. The entire objective of Mythology Link is to open possibilities to involve with the brand names in locations that many individuals aren’t taking a trip to for market,” Rasool stated, checking off South Africa, Nigeria as well as the Cream Color Coastline.

“We intend to have the ability to aid you locate them as well as get in touch with them in such a way that you can discover hand-weaving, or they’re doing a details method that’s been given for generations, or making use of a textile native to them,” stated Rasool.

As soon as customers comprehend a brand name’s tale as well as why it’s unique, they can validate cost factors as well as share details with their sales group, she kept in mind.

The Mythology Link is intending to do the clothing as well as devices electronic market week two times a year. They’re likewise intending to do an appeal as well as house electronic market occasion in the springtime.

As it remains to function to sustain Black-owned brand names, The Mythology Link will certainly invite 17 brand names from the RAISEfashion network onto its system for a six-month cost-free subscription as well as remain to onboard a brand-new friend of brand names on a moving basis every 6 months. Consequently, RAISEfashion will certainly supply mentorship possibilities for 10 brand names from The Mythology Link as well as will inevitably choose 2 for a RAISEfashion fellowship, that includes continuous mentorship, in addition to economic gives. The Mythology brand names will certainly have accessibility to an international network of consultants extending The United States and Canada, Africa, UK, Europe as well as Oceania. There is a large range of competence within the network, consisting of shopping, financing, retailing, procedures as well as logistics, manufacturing, sales, organization growth, branding, advertising and marketing, public connections, influencer outreach, as well as innovative web content methods.

To begin the collaboration, The Mythology Link as well as RAISEfashion will certainly organize “The Mythology Link x RAISEfashion NYFW Display room” powered by Shopify from Feb. 9 to 12 at 131 Greene Road, the Shopify New york city room in SoHo. They will certainly display the collections of 15 Black-owned clothing as well as devices brand names stemming from New york city, London, Nigeria as well as Ghana. Sellers will certainly have the chance to publication exclusive consultations to consult with brand names Feb. 9 as well as 10, or register for walk-in provings Feb. 11 as well as 12. Enrollment is needed for participation for sellers, in addition to choose stylists, editors as well as media consultations via

An appearance from Orire.

The main display room will certainly begin with an exclusive mixer the night of Feb. 9 including a real-time DJ, songs, food as well as beverages.

“With this brand-new collaboration, RAISEfashion is increasing its international initiatives to sustain as well as coach brand names in arising markets from Africa, South America, Caribbean as well as BIPOC neighborhoods worldwide. Mythology has actually produced a wholesale system that enhances the brand name experience with sellers while likewise taking apart the obstacle BIPOC developers deal with in scaling a service,” stated Felita Harris, establishing participant as well as exec supervisor of RAISEfashion. “The collaboration with The Mythology Link shows our continuous dedication to supplying sources that particularly sustain the functional communities of BIPOC brand names.”

Brands included at The Mythology Link x RAISEfashion NYFW display room are: April & Alex, Ashya, Chap, Bohten, Christie Brown, Nalebe, Onalaja, Orire, Shekudo, Third Crown, TJWHO, V.Bellan as well as Vavvoune.

The RAISEFashion brand names signing up with The Mythology Link are: Alosh London, Avid Swim, Black Paper Streetwear, BruceGlen, Coradorables LLC, DazelnBlue, Dur Doux, Elexiay, Evelyn Elizabeth, Florian London, Home of Nkoli, I S Cal Clothing LLC, Kahindo, Keäma, Keeyahri, LarAllen, M. Code High-end LLC, Menzie deliberately, Michael Wright Collection, Michel Males, Mimine AG, Monzlapur, Nalebe, Nomads Swimsuit, òL/Outdoors Lines, Rags Authorities, Simone The Tag, Tiannia Barnes, Tracy Nicole, UglyDuklyn, U Slept On Me/USOM as well as Completely Gloss.

An appearance from Onalaja.

The Mythology Link brand names signing up with RAISEfashion are: Shekudo, Chap, The Underargument, Abiola Olusola, Onalaja, Kadiju, Orire, Duaba Serwa, V.Bellan, as well as Pamoja.

Leave a Reply

Your email address will not be published. Required fields are marked *